6.6 billion cumulative TV viewers followed the continental event
The Confederation of African Football (CAF), on Wednesday, unveiled the TV figures of the 2012 Africa Cup of Nations (AFCON) co-hosted by Gabon and Equatorial Guinea.
An estimated record of 6.6 billion cumulative TV viewers followed the continental event, over 87,072 hours of TV exposure, an increase of 59,965 hours of TV from the figure reached in Angola 2010.
“We are quite confident that we will break new records for the coming edition in South Africa next year,” CAF Marketing & TV director, Amr Shaheen said.
SPORTFIVE, international marketing company, is the exclusive agency appointed by CAF to commercialise the sports marketing rights of most African football events.
AFCON is Africa’s premier national team football competition.
From 2013, the 32-match tournament, which was previously organised every even year in January/February, will be showcased every three years.
