Samsung Electronics?West africa (SEWA) has signed?an endorsement agreement with?Ghana black stars player Dede Ayew for the 2015 African Cup?of nations tournament in equatorial?Guinea.
As part of the endorsement?deal between the Olympique?Marseille and Black Stars winger?and Samsung, Ayew will work?on several promotional activities?under the company?s ?Go after?Your Dreams? campaign. The?first of such promotions was held?on Friday, December 26, 2014 at?the Accra Mall. Consumers with?Samsung devices or customers?who purchased items from Samsung?partner shops had the?opportunity to get an autograph?signed in person by the talented?footballer. The Samsung partner?shops included Game and Telefonika?at the Accra Mall.
Dede Ayew?s fans and Samsung?consumers living at other?parts of Accra also had their turn?at the West Hills Mall on Saturday,?December 27, 2014. The?autograph session was held at?Compu-Ghana, Palace and the?Telefonika shops.
Patrons of the selected shops?also had the opportunity to take?photographs with Dede Ayew.
Samsung believes the footballer?s?great success and global?visibility in one of the world?s?most popular and competitive?sports aligns with Samsung?s?desire to encourage all individuals?to go after their dreams.
Dede Ayew?s commitment to?top quality football is in perfect?harmony with Samsung?s commitment?to deliver quality handheld?devices and home appliances.
Samsung has been a long?standing supporter of sports?globally and is one of the key?sponsors of AFCON. In Ghana,?the company has been involved?in several grassroots sporting initiatives?including the ?Dream the?Blue?s? campaign in partnership?with Chelsea football club.
