Procter and Gamble (P&G)
Procter and Gamble (P&G)

The programme, a collaboration between P&G, EPF Educational Empowerment Initiative and World of Children Award would provide sanitary supplies and health-related educational materials to 1,000 Junior High School girls over the next 6 months.

Procter and Gamble (P&G)
Procter and Gamble (P&G)
The programme would be scaled up to 20,000 by the end of the year.

The initiative, which has been in operation in Sub-Saharan Africa for the past 10 years, was aimed at building the confidence of young girls during puberty to enhance their academic pursuit.

Madam Khululiwe Mabaso, P&G’s Director of Communications for Sub-Saharan Africa said “Empowering the female child is multifaceted and one of the most powerful platforms to positively change our society.”

She said beyond the powerful impact the initiative would have on the lives of vulnerable Ghanaian females, “we are optimistic that this will transverse all over Africa enabling an environment that positively embraces and uplifts the female African child”.

She said the programme seeks to give beneficiaries the best menstrual products and education possible to enable them better understand proper sanitation practices during menstruation.

As part of activities to ensure the programme achieves maximum impact, Mabaso indicated that P&G would engage the beneficiaries often, and increase sanitary pad distribution.

She said that the programme would be extended nationwide to help support the needs of the underprivileged school girls across the country.

She said she is optimistic that about 300, 000 school girls would benefit from the programme by 2018.

More than 1.2 million girls across Sub-Saharan Africa receive puberty and hygiene education from professional nurses annually through the ‘Always Programme’ which commenced in 2006.

P&G has already made significant impact in this area with campaigns such as the Always #LikeAGirl Campaign, which elicited an incredibly positive global response.

Source: GNA/

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