Bolt, leading ride-hailing platform in Ghana, has launched a new social campaign, #MakingMovesWithBolt, aimed at spotlighting the everyday hustle of Ghanaians who rely on mobility to power their lives and livelihoods.
From freelance creatives and small business owners to gig workers and students, the campaign invites passengers to share how they move through their day, for a chance to win ₵5,000 in Bolt rides.
The initiative highlights the reality that modern life, especially in Ghana’s urban centres, is shaped by constant motion, people navigating work, ambition, and opportunity, often across multiple roles and jobs.
“We see people using Bolt not just as a convenience, but as a tool for getting things done,” said Ms.Adega Murbe, Regional Marketing Manager, Africa. “This campaign is about turning the spotlight back on our riders, the ones building, creating, and grinding through the everyday hustle.”
Participants are encouraged to post a short video or photo that captures their hustle, whether it’s a ‘day-in-the-life’ clip, a behind-the-scenes moment, or a glimpse into life on the go.
To qualify, entries must:
Use the hashtag #MakingMovesWithBolt
Tag @Bolt_Ghana
Ensure posts are public
The campaign is open until 27 June 2025, after which one standout story will be rewarded with ₵5,000 in Bolt rides.
