First online Canton Fair successfully closes

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A salesperson of Qingdao Essin Electrical Appliances Co., Ltd.atBei’anstreet, Jimo district, Qingdao city, east China’s Shandong province, promotesrefrigeratorsdesigned for Africanandother overseas marketsviaa live-streaming platform of Canton Fair, June 15.(Photo by Liang Xiaopeng/People’s Daily Online)
A salesperson of Qingdao Essin Electrical Appliances Co., Ltd.atBei’anstreet, Jimo district, Qingdao city, east China’s Shandong province, promotesrefrigeratorsdesigned for Africanandother overseas marketsviaa live-streaming platform of Canton Fair, June 15.(Photo by Liang Xiaopeng/People’s Daily Online)

By Li Gang

The127thChina Import and Export Fair, also known as Canton Fair, which was moved online for the first time due to the COVID-19 pandemic, came to a successful closeon June 24.

The onlineplatform of the event maintained smooth operation, during whichnearly 26,000 domestic and foreign enterprises promoted their products online using graphics, videos and 3D images, according to Xu Bing,spokesperson for thefair and deputy director general of China Foreign Trade Center.

This year’s Canton Fair has seen more new products, intelligent products, and high-tech products with independent intellectual property rights, under self-owned brands, and withself-marketingstrategies, Xu said, adding that the massive products exhibited online during the event drew the attention of global purchasers.

The five major parts of the Internet-based fair, namelyexhibitors and exhibits, newsand events, global trade matchmaking, services and support, and cross-border e-commercecomplemented and reinforced each other, offeringa commerce feast toglobalbuyersand exhibitors.

A wide variety of activities were held during the ten-day online trade fair, including 24 promotion events for purchasers, five online signing ceremonies of trade contracts, and 64 new product launcheventsof 58 leading enterprises from 20 trading delegations.

Chinese e-commerce platforms JD.com, Yeation and Suning.com were invited to hold an online sourcing briefing event during the fair, whichprovided a channel fordomestic trade.

The fair also joined hands with customs authorities tostage a policy information sharing event to provide professional insights for participants.

The Canton Fair Product Design and Trade Promotion Center (PDC) organized 13 theme events viavirtual lectures and live streaming shows,andarranged 20 virtual shows for 33 fashion brands.

In addition, the Canton Fair alsolaunched an online exhibition hall for the first time to display productsthat won theCanton Fair Design Awards (CF Awards).

The results of the fair met expectations, noted Xu, adding thatamid the ongoing pandemic, rising risks of global economic recession and severely battered global trade, the 127th Canton Fair gathered buyers from 217 countries and regions, with the number of sources of buyers reaching a record high in the history of the fair.

Theglobal oriented trade event continued to offer diversified choices for traders all over the world, and help optimize the layout of international markets, Xu said.

Many foreign trade enterprises showed their products, plants and prototype roomscomprehensively vialive-streaming during the fair, which allowed them to reach worldwide clients, receive inquiries and sourcing requests and gain fruitful results, Xu disclosed.

Calling the Canton Fair “rain on thirsty land” for enterprises in urgent need of orders, many exhibitors said the event helped them consolidate ties with old customers and make acquaintances with new ones, and that they would hold in-depth negotiations with buyers to strive for more outcomes, according to Xu.

The next Canton Fair is scheduled for late October this year.How the event will be held will depend on the situation of the COVID-19 pandemic worldwide and China’s prevention and control measures then.

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