Forkuo Kyei (seated 2nd from right) with other GLICO managers in a group photograph with the customer service trainees
GLICO LIFE has embarked on a nationwide customer service training programme for its front office staff to ensure customer satisfaction.
The three-day training programme, which forms part of the company?s 25th anniversary celebrations themed, ?25 years in business: Our customers; Our focus,? brought together all front line officers across the numerous branches and Area Offices in the 10 regions of Ghana to learn more about operational efficiency and the delivery of excellent customer service.
Edward Forkuo Kyei, Managing Director of GLICO LIFE, in a welcome address said ?this year?s training is of crucial importance especially as we celebrate 25 years of excellence with a theme to focus on our customers?.
He further stressed that ?we can no longer continue to do things the way we use to we must go beyond the normal call of duty to offer clients exceptional services in this competitive industry?.
He reminded the trainees that they represent the face of GLICO LIFE and their actions and inactions greatly impact on the perceptions clients hold about GLICO.
Topics discussed covered new product knowledge, customer?focused product marketing, dealing with operational challenges, new ways to offer clients the needed satisfaction, among other relevant topics.
The trainees were trained by key management personnel of GLICO as well as external consultants who have acquired in-depth experience over the years in life insurance marketing and the delivery of customer services.
According to the trainees, the training afforded them the opportunity to learn new ways of satisfying customer needs and expectations and they promised to enhance their performance in customer service delivery when they return to their respective offices.
It is instructive to note that GLICO LIFE is the leading indigenous life insurer in Ghana?s insurance industry, providing innovative and quality life insurance products and services for the insurable Ghanaian public.
In effect, it seeks to maintain and strengthen its market position by delivering exceptional customer services in line with the well-known tagline: GLICO, we cushion you for life.
From Business Desk
