Kenya Airways and Air France-KLM on Friday inked a partnership deal with a major charter airline operator in Europe, TUI, to boost tourism in the East African nation.
Kenya Airways Head of Global Marketing Jacque Muhati said the partnership targets tourists taking package trips to Kenya’s top destinations including the coastal towns of Mombasa and Diani as well as the Maasai Mara National Reserve.
“This partnership will underscore the important role that Kenya Airways plays in the growth of tourism, specifically creating vital linkages between Kenya and the international tourism source market,” Muhati said.
Under the partnership, TUI (formerly known as Thompson) will book its Kenya-bound customers on Kenya Airways and KLM flights.
Customers will be connected to their tourist destination through the Kenya Airways hub, Jomo Kenyatta International Airport (JKIA), in Nairobi.
TUI returns to the Kenyan market three years after suspending its operations in the country. It previously operated its own charter plane into Mombasa.
TUI, which operates out of the Netherlands’ main airport Schipol International, has cut a niche for itself in the airline industry by organizing package trips that handle clients flight bookings, transfers and hotel bookings.
Kenya expects tourist arrivals to drop in 2017 due to the prolonged electioneering period caused by nullification of the Aug. 8 presidential polls. Enditem