• QNET strengthens Manchester City relationship as it becomes the Official Direct Selling Partner of the women’s team
• The agreement launches the FA Women’s Super League 1’s first sleeve partnership
• City player Pauline Bremer attended QNET’s annual conference in Malaysia to kick off partnership
Manchester City, the current FA WSL 1 Champions, and QNET, international direct selling company, have teamed up to launch the FA Women’s Super League 1’s first sleeve partnership.
The new partnership, which sees the deepening of QNET’s longstanding relationship with Manchester City, was formally announced at the company’s annual convention in Malaysia last week. Rising City star, Pauline Bremer, attended the event and took part in an exclusive Q&A about the women’s team and the growth of women’s football across the globe. To mark the occasion, QNET was represented by its top women distributors from India, South East Asia, Africa and Middle East at the launch announcement who interviewed Pauline on stage.
In addition to the landmark sleeve branding, QNET will feature in bespoke Manchester City women’s player content which will be developed throughout the 18/19 FA WSL season. This, alongside a series of co-branded fan content, a matchday LED presence, exclusive fan competitions and bespoke digital activations with players, will allow Manchester City and QNET to work closely together to reach new and diverse audiences.
Gavin Makel, Head of Women’s Football, Manchester City said: “The women’s team at Manchester City is delighted to partner with QNET who are leaders in their industry. Women’s football is on the rise and connecting with our growing fan base in Asia, where QNET has a strong presence, is important to everyone at the Club. Working together with QNET, we hope we can bring the magic of women’s football to even more people and provide our supporters across the globe with the opportunity to get even closer to Manchester City’s women’s team.”
Trevor Kuna, Chief Executive Officer, QNET reiterated: “QNET has been empowering entrepreneurs for 20 years now, and we have a strong female salesforce. We are truly proud to be teaming up with Manchester City in the female sports sponsorship arena. This is a major step for us, and it sends a strong signal that QNET is committed to empowering women across the globe.
“Manchester City’s values resonate with our own, and we were particularly inspired by their Same City, Same Passion campaign launched earlier this year. We believe the skills, determination and passion required to succeed in business or in football are the same, whether its men or women.”
This announcement means Manchester City are now the first football club to have a sleeve partner in both the Premier League and Women’s Super League 1.