Media Sensitize On Social Norms Campaign


The Northern Regional Coordinating Council in collaboration with the Community Development and Environment has sensitised the media on the Social Norms Campaign (SNC) slated to be launched on November 22, 2017.

The SNC seeks to fill sanitation behaviour change gaps in the Ghanaian society, since behavioural and inaccessibility to improved sanitation facilities, remain a major challenge to sanitation and hygiene in Ghana.

Mr Emmanuel Addei, consultant for water bodies and sanitation addressing the media, observed that the development of the rural sanitation model and strategy had several successes achieved with the northern region having about 1,000 open defecation free communities.

He said 1,120 communities had stopped open defecation noting that many of the communities were in the Northern Region.

He said the SNC sought to introduce new sanitation norms that would help communities in the district, regional and national levels to attain open defecation free status.

Miss Ofeibea Baddoo, Communications Officer, United Nations Children’s fund (UNICEF) urged journalists in the region to intensify education on hygiene in efforts to help the region to end open defecation.

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