Rex Danquah’s Proposal on Sports Marketing

A sports marketing mogul Mr. Magnus Rex Danquah has written a very comprehensive proposal on how to market the various National teams to attract funds for the State.

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Mr. Danquah’s proposal was borne out of the request by the Justice Dzamefe Commission of Inquiry which was set up by the President to investigate the cacophony which engulfed the Ghana Black Stars at the 2014 FIFA World Cup in Brazil.

football
football

The three-man led commission advised that the strategic marketing paper should examine;

(a) Merchandising of national team paraphernalia, etc.; and

(b) Isolation and enhancement of the positive brand attributes of the various national teams and the marketing of same.

Download Magnum Rex Danquah’s full proposal here

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