Samsung Electronics has pushed a wide range of products to the African market at the sixth annual Africa Forum in Antalya, Turkey.
This is part of the company’s quest to continue its commitment to Africa’s transformation agenda in the consumer electronics space.
In view of that, it has launched the Tizen-powered SUHD TVs, a new audio line-up and innovative curved monitors that will bring innovation to Africa.
Also, it has introduced Samsung digital appliances with new level of convenience to the kitchen and across the home, the NX500 camera and the Galaxy A?among others.
This is by showcasing its commitment to the African market.
According to Samsung it will be presenting its latest flagship products to delegates over the course of the three-day forum which is under the theme, “One Beat ? Beyond the Limit.
The President and Chief Executive Officer of Samsung Africa, S. Y. Hong, said the company upholds?convenience, insights and citizenship as the key words related to product innovation in Africa.
?Last year we introduced our intent into Africa: One Beat. It embodies the spirit of overcoming challenges and moving towards a vision of togetherness across the continent,? said Hong. ?Part of this is remaining focused on providing our African consumers with innovative products that are driven by consumer needs and passions.?
The Samsung new SUHD TVs for the African market, sets a new standard in premium UHD content.
On his part, George Ferreira, Vice President and COO of Samsung Electronics Africa, said: ?The key question for us at Samsung is how people use our products. We work hard to understand what people need and want and then we push the limits of what technology can do to deliver this. I believe that the products on display at our Africa Forum embody this way of thinking and offer our African consumers solutions through new experiences and aspirational products.?
He added that viewing the products on display, delegates at the 2015 Forum will be able to learn about the opportunities in the African retail landscape and ways to optimise sales by studying African consumer purchase behaviour.
Source: spyGhana.com
