Strategic Communications Africa Limited (Stratcomm Africa) has
launched a new magazine called- “Communicate” unto Ghanaian
market.
The Communicate is meant to help educate, motivate and inform its
target audience on the value of communication to human existence.
It also covers a variety of communication-related subjects such as
social media, corporate social responsibility, branding , advertising and
communication for development and for intercultural understanding.
More so, the magazine also meant to help showcase how
communication is being employed by individuals, organizations,
communities, and nations for positive impact.
Speaking at the launching ceremony, which took place in Accra, the
Chief Executive Officer of Stratcomm Africa Ms. Esther A.N. Cobbah,
stressed the need for effective communication since it is a powerful tool
when it comes to nation building.
Adding that, even democracy requires effective communication to help
promote good governance in the country.
She said, it is in this regard, Stratcomm African decided to come out with
the Communicate to help address the challenges in the Communications
Industry.
According to Public Relation Personality of the Year 2013 and the CIMG
Marketing Woman of the Year 2012, major corporate challenges that
have been created came as a result of ineffective communication or
wrong approach.
The Managing Director of Graphic Communications Limited, Ing
Kenneth Ashigbey, reviewing the Communicate , he noted that effective
communication helps in deepening connections with others and also
improves teamworks, decision-making and problem solving.
This he said, even negative or difficult messages can be communicated
without creating conflict or destroying friendship and trust by the use of
effective communication. According to him, the style of writing and the
topical nature of the articles in the maiden edition make interesting
reading.
“As the first of its kind on the media landscape, Communicate has come
to fill a value void which is lacking in the media milieu,” he said.
According to him, this significant event is an ample indication that
Strategic Communications Africa Limited (Stratcomm Africa) is
confidently marching into the modern age of communication.
The Managing Director of Airtel Ghana Ms. Lucy Quist , commended
Stratcomm Africa for coming out of this laudable initiative.
This she said, the magazine will serve as a medium of knowledge-
sharing not only among the communications professionals; but also with
the wider public including corporate executives.
Adding that, the magazine will project best practice in the
communication industry.
The Executive Director ,Domestic Banking , Ecobank Ghana Mr.George
Mensah-Asante, noted that Small and Medium Scale Enterprise (SMEs)
account for a large share of employment and contribute to provision of
basic goods and services.
Adding that, they are the primary drivers for growth in most
countries.Since their exports are vital for maintaining the value national
currency.
“In our partnership with Stratcomm Africa in respect of this premier
communications magazines, we hopeful that this knowledge- sharing
platform will help SMEs also to understand how communication is
powerful tool to grow their businesses and build their reputation,” he
emphasized. In 25years, when Ecobank will be celebrating its Golden
Anniversary, we expect to be joining Stratcomm Africa to celebrate
25years of “Communicate” magazine.
By: Isaac Kofi Dzokpo/NewsGhana.com.gh
