The prestigious International Monde Selection Awards has announced Trophy Premium Lager as winner of the Gold Category in the 2014 Monde Selection Award for taste and Quality. Trophy lager, which is brewed by International Breweries Plc, a SABMiller Plc subsidiary, was pronounced winner by a body of international jury.
A body of international jury pronounced the beer brand from the stable of International Breweries Plc, a subsidiary of SABMiller Plc in Nigeria was pronounced winner by a body of international jury.
The announcement was made at the 2014 Monde Selection Awards Ceremony which held in France. Trophy Lager defeated many other beer brands drawn from across the globe to clinch the top prize.
Speaking on the Award, Corporate Affairs Director, SABMiller Nigeria, Otunba Michael Daramola, stated that this is the second year running that the Trophy Lager would be recognized with the Monde Gold Award. Daramola added that winning the Monde award is a testament to the importance the company places on brewing to international quality standard.
Also speaking on the Award, Head Brewer of the SABMiller Group in Nigeria, Mr Ray De Power, said that the company?s adherence to industry best quality assurance earned the brand the deserved recognition.
De Power stated that the premium quality of Trophy Lager came about through a thorough brewing process, using the highest quality ingredients and world class equipments by well trained and dedicated staff.
?We conduct critical analysis of all our ingredients in all our plants to ensure we achieve unparalleled and consistent quality and taste time after time, we are happy that our commitment to the highest standard in beer brewing is being recognized at the global level? he said.
Shedding more light on the recognition, Marketing Director of SABMiller in Nigeria, Mr. Chris Wulff-Caesar said that the Monde Gold Award truly reinforces the fact that Trophy Lager is brewed with international quality standard that does not compromise its brand promise of satisfying the taste and preference of its consumers.
He said that the company will not relent on its commitment in ensuring that the consumers are satisfied with the various brands from SABMiller.
?The Marketing division will continue to work closely with other divisions to ensure that we do not compromise on the brands? promise in delivering utmost satisfaction to consumers?. Wulff-Caeser stated.
Monde Selection Awards is an annual international award open to food and drink product.
