The Wear Ghana Project is a campaign that seeks to encourage Ghanaians to wear made in Ghana clothes and use other fashion accessories that are locally produced. The campaign runs throughout the year but reaches its peak in March with a series of activities such as seminars, symposiums, exhibitions, fashion shows, production of a fashion magazine and an awards night to honour fashion industry players, Ghanaians and institutions whose activities have promoted the fashion industry in Ghana.
A recap of the first edition of the program indicated that, the Month of March has been designated as Wear Ghana Month. It was launched by Hon. Dr Mustapha Hamid, current Minister for Zongo Development and former Information Minister on 9th March 2018. During the launch, he emphasized the need for the Wear Ghana Month (March) to be promoted both locally and international to make Ghana a tourism destination through fashion.
Speaking to Mr. Benjamin Kojo Mills also known as (Mr Wear Ghana) who doubles as C.E.O of Street Fashion Train Foundation, and Wear Ghana Month Project said “during the Month of March, Ghanaians are entreated to be nationalistic and wear anything locally produced in Ghana like our shoes, bags, beads etc. (Made-In-Ghana).
He further explained that, Wear Ghana Month is symbolic to farmers day or teacher’s day celebrations. Having worked in the fashion industry for some time, he envisaged the need for the fashion industry players to have an occasion to celebrate the industry and its players. Street Fashion Train Foundation realized that, such a platform will enable industry players to express themselves, by talking about issues affecting the growth of the fashion industry, the prospects in it and how to build the fashion industry for everyone to benefit from hence the Wear Ghana Month Program.
“More importantly, the Wear Ghana Month program will serve as a platform that will bring all the fashion industry players together for them to have a united front in order to fight for a common Agenda “he emphasized.
He said the second edition is in collaboration with Ministry of Trade and Industry.
The Wear Ghana Month Project Secretariat hinted that Preparations are underway for them to have a successful campaign in March although there are some financial constraints.
The annual event, the Wear Ghana Month Program, being a non-profit event; needs support .Therefore, the organizers called on corporate bodies , philanthropists the Media and all Ghanaians to support the campaign financially and with be part of the programs outlined for the celebrations to enable them embark on this campaign successfully in March 2019.
The theme for the program is captured as “Ghana beyond aid through fashion”.
The programme line-up for this year includes; Float – 1st March 2019, Wear Ghana Inter fashion Schools Competition – 9th March 2019, Seminar -15th March 2019, Wear Ghana Fashion Show /Exhibition 22nd – 24rd March, 2019 and Ghana Fashion Industry Honours /Awards 31st March 2019.
The only way Ghana Fashion can grow and impact on our economy is to wear what we produce.