Access Bank has scaled up its efforts at helping to promote strong savings culture among people in the Ashanti Region with the launch of a program dubbed “Market storm”.
It targets traders, small and medium-scale businesses – sensitize them on the bank’s products and what to do to access credit to expand their economic activities.
Mr. Richard Torku, Regional Manager of the Bank, said this was being piloted at Suame, Adum, Asafo, Amakom and Alabar, all in Kumasi, where mobile banking units are set up in market places to receive deposits.
The programme ties in with the bank’s strategic plan to establish firm foothold in the region.
He announced this to the Ghana News Agency (GNA) on the sidelines of a ceremony held to present prizes to winners of the “Change your level promotion” – to reward loyal customers with flat screen television sets, smart phones, sponsored abroad trips and rechargeable lamps.
Customers are required to deposit GHȼ200.00 into a new or existing account or maintain at least GHȼ500.00 in their account thoughout the promotion period to stand the chance of winning any of the prizes.
Mr. Torku said they were determined to bring their services closer to the people to grow businesses and boost the economy.