The Ghana Innovation Hub (GIH), has organised a training workshop for some Small Medium Enterprises (SMEs) in the Western Region to develop their entrepreneurial skills for business growth, job creation and economic empowerment.
The SMEs were taken through bookkeeping, fiscal management, digital advertisements, business and Social Security and National Insurance Trust (SSNIT) registration, computer skills, payment service and customer service.
Mr Peter Lawer Angmor, lecturer at the Ghana Communication Technology University (GCTU) and member of GIH team, said the project funded by the World Bank, was to restore hope to small businesses particularly after COVID-19 pandemic, to boost economic growth and create more private sector jobs for the many unemployed in the country.
The Ghana Innovation Hub is a project under the Ministry of Communication and Digitalisation sponsored by the World Bank.
It is managed by the Ghana Communication Technology University, MDF West Africa, and Blue Space Africa.
It is to build the capacity of SMEs in the Regions where the University is located including Takoradi, Ho, Kumasi, and Koforidua.
The face-to-face training was aimed at impacting extensive industry knowledge from the selected academicians through presentations, case studies and group work using multiple communications or language methods to create the needed impact.
Mr Prince Bonney, Founder of ICODE, a technology solution provider, noted how capacity building was fundamental to holistic growth and the need for the participants to value the free tuition and better their lots.
Dr. Emmanuel Freeman, who took the participants through Application of Technology, said the fourth industrial revolution had come to stay and technology continued to be a key part, and so businesses should make use of the many social media platforms to advance their course.
He exposed them to e-mailing, LinkedIn, Instagram, and Facebook among other internet tools to do business.
Dr. Esi Akyere Mensah, who facilitated the training on Customer Service, encouraged the small business owners to be courteous in dealing with customers and ensure regular follow-ups to build a strong clientele base.
The programme was hosted by Mr. Derrick Ofori Donkor and Mr. Thomas Appiah, lecturers of GCTU and members of GIH Project.