On October 4th 2017, itel, Ghana’s most affordable and durable phone brand celebrated a decade in the smartphone industry.
The colorful event which took place at the Tang Palace hotel in Accra also saw the unveiling of two of their latest cutting-edge mobile devices- itel S12 and S32.
The phones which is the first of its kind is not only affordable but also comes with a dual selfie camera for capturing those memories either as a group or as solo.
itel on the evening also appreciated their deserving customers by rewarding 12 of them with their latest phones — with 2 walking home with smart screen Televisions.
The evening was crowned with an all-you-can eat buffet comprising of different varieties of food and fruits, with assorted drinks.
Of course anyone who attended the event went home with an itel product.
itel mobile positioned itself in Africa inspired by a mission to empower everyone with seamless mobile communication through reliable, trendy and affordable mobile devices.
The Power Of Change
Over the past decade, the brand has become a household name in the industry spreading its presence to over 50 countries across the globe. In 2016, itel sold a landmark of 50 million devices, to become the top mobile brand in Africa.
Affordable And Reliable
The reasons for itel mobile success in Africa is not farfetched. Understanding the market is key to a brand’s success and the itel brand has understood the major needs for African consumers. Year on year, the mobile phone giant rolled out affordable and reliable mobile phones without compromising on quality.
Commenting on the success of itel mobile, the Marketing Communications Manager, Michael Tuekpe said itel has always put the customers at the forefront of their business.
“We believe that by providing customers with affordable, reliable and trendy mobile devices, we can allow more people to get connected with the rest of the world in an efficient way.”
“With such belief in mind, itel is continually making efforts to get close to customers and understand their needs and expectations in various ways, so as to continue to meet their expectations.”
In Ghana, For Ghanaians
To show their gratitude to Ghana, They have embarked on various CSR activities in our commitment to giving back to the community. The itel team here in Ghana have identified, organized and implemented different programs to spread the itel’s power of change to the community. This year, itel mobile Ghana visited the Generation of Hope School for the underprivileged in Dodowa. A free school where they receive care and education. During the Easter holiday in April 2017, joined by itel mobile Ghanaian ambassador, the team planned and surprised the children with school materials and other basic needs. It was a fun filled day and the team shared school bags and danced together with the children. They have also supported blood donations in Kumasi and also capacity building workshops for young people in Universities. In Ghana alone we have reached and impacted the lives of more than 10,000 people with our CRS and Power of Change Campaign. We will continue to support the local community because it is through their support that we have made it this far.
Judging by the itel mobile trajectory, it is hard not to be excitement for what the brand intend to achieve in the future. This can be seen today with launch of two new models S32 and S12; a clear upgrade on previous products. The two new models both come with Quality Dual selfie cameras as well as sharp fingerprint.
Addressing Journalists in Accra, the Marketing Communications manager of itel mobile, Michael Tuekpe said the new itel Selfie centric phones are affordable, sleek and of high quality.
“At itel Mobile, we understand the demand of our customers, hence the reason we are introducing the most affordable dual selfie camera phones in Africa. These new itel phones come with an innovative front camera that can accommodate more people in a single selfie.
Michael Tuekpe said, “Compared to the previous S31, the latest S32 boasts of a 63° Portrait Lens for solo selfie and a 86° Wide-angle lens which makes it easy for users to take group selfie.”