In 2015 it was announced that Joey B has been made that brand ambassador for addidas Ghana and since then there has not been any stage that he has mounted or a function the rapper has attended without the “three stripes”.
Due to the great influence he has on the youth, Joey B has been able to infest them with his sense of fashion thereby causing them to fall in love with the adidas brand. The “Cigarette” hit maker is known for wearing skinny jeans, sneakers, XL T shirts or sweat shirt coupled with cap. Joey B’s fashion style has grown so large that his fellow rappers cannot help it but to follow the trend.
It is believed Joey B’s unique sense of fashion and great appeal to the youth won him the adidas ambassadorial deal. One can clearly tell that this decision from has not been a bad one,
Comments from showbiz critics and the general public concerning his ambassadorial deal turn out to be positive due to how well his been able to represent the adidas brand.
There are other artiste who have been signed as brand ambassadors for some institution and companies in Ghana but have not lived up to expectation, this cause can be attributed to lack of passion and believe in the brands that they represent but in the case of Joey B its totally different.
Just recently released a video of his latest single You X I and in the video the adidas brand was properly represented in the master piece.
Why is Joey B so passionate about the”three stripes”, could it be that he had love for the brand before he was approached? well according to sources of the “Tonga” hit maker, he has always been in love with the adidas brand from infancy.
Joey B has showed great ambassadorial skills and i will not be surprised if adidas Ghana should renew their contract with him. Our music industry will be at a better position if all musicians will emulate what Joey B is doing.
Source: Nii Ayi Mensah Lartey