Smirnoff Double Black Ice, a product of Guinness Ghana Breweries Limited, over the weekend organised the first ever double sided party, ?Jungle Rave? to entertain thousands of fans at Iroko Beach, Kokrobite in Accra.
The event was in line with the brand?s purpose of making good times better for its cherished consumers and rewarding them in a grand style for contributing to the brand?s success.
The unique party which witnessed the beach double as a ?jungle? featured two of Ghana?s young and vibrant entertainers, Joey B and MzVee, as well as Ghana?s number one disc jockey, DJ Black who charmed the crowd with thrilling performances.
It was a day of fun and games, with lots of excitement for young adults of 18 years and above.
Fans participated in exciting games and interactive activities such as Limbo, Double Side Maze, Ice Dip, Double Dice Board Game, and Crown Mine where participants dug up and searched for Smirnoff ice crowns to win special prizes.
Mrs Solange Kuimo, Head of Innovations and Marketing Manager of Spirits, Guinness Ghana Limited, said, ?It is fulfilling as a brand to bring together young adults to have fun responsibly.
?It has been a wonderful party; Smirnoff is passionate about getting its consumers excited in a unique way by making good times better for them and today has been no exception.
?There are a lot more double-sided activations Smirnoff is bringing up soon that our consumers should look forward to.?
Mrs Kuimo also counselled the audience on responsible drinking, saying, ?As young adults, between 18 and 24, having fun with friends becomes a good part of your life but the Smirnoff Ice guy or lady has fun responsibly.
?Let us take note to drink responsibly, not just at this event but at all times and wherever we find ourselves.?
The Smirnoff Double Side campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles.
It is an integration of fun activities on social media and on-ground activations that provide the platform to socialise and relieve stress in responsible and exciting ways.
Smirnoff Double Side campaign creates the platform for young adults to show other side of their character unknown to their peers.
Smirnoff Ice is a ready to drink alcoholic beverage which is sold in more than 130 countries with two variants Smirnoff Ice sold in Ghana, covering Smirnoff Ice Red and Smirnoff Double Black Ice.
Guinness Ghana Breweries Limited is a subsidiary of Diageo Plc., a global company, with its products sold in more than 180 countries around the world.
Diageo is the world?s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine.