The report signifies an increase of over 18% TV homes in Ghana compared to that of 2014. This brings SES’s overall household reach in Ghana to over 35% of all TV homes in the country.
The satellite Monitor, an annual market study commissioned by SES and carried out by various independent institutes, has been conducted for over 20years in Europe and has now been successfully replicated in Ghana.
In all, 3,000 interviews were conducted for this study, the first of its kind to be carried out by a satellite operator in markets where digitalization is a key focus and a national priority.
The SES satellite Monitor findings illustrate the important role that satellite plays in the Ghanaian TV market. Additionally, the study provides credible statistics for the market and can be used by other industry players to further understand the broadcasting industry landscape.
Eric lecocq, the General Manager of North, West and Central Africa at a brief media launch of the report said, “We view our presence in Ghana as an investment in the national broadcast landscape through supporting local businesses in their efforts to contribute to the digital switchover process.
The research result show that the African market is full of opportunities, and we will continue to develop our services to support TV operators and help them grow and reach new audiences, Furthermore, the research has a huge impact on countries such as Ghana, where digitization is a major focus.”
SES is a satellite operator, with a fleet of more than 50 geostationary satellites that provides satellite communications services to broadcasters, content and internet service providers, mobile and fixed network operators and business and governmental organizations worldwide.
The culturally diverse regional teams of SES are located around the globe and work closely with customers to meet their specific satellite bandwidth and service requirements. SES headquartered in Luxembourg and listed on Euronext Paris and on the Luxembourg stock Exchange (SESG)
SES holds a participation in O3b networks, a next generation satellite network operating in Medium Earth Orbit(MEO). MOB satellite are closer to the earth’s surface, combining the reach of satellite with the speed of fibre for their next generation data networks.
Source: Eman Amadu