Launched in 2012, the annual training programme aims to empower the company’s sales staff with knowledge on products and services.
It is also to empower young entrepreneurs in the country through capacity-building that will enable them to be productive in direct sales.
Under the programme, freelancers’ are trained on how to handle existing and potential customers; record keeping, customer care and how to improve sales performance.
“The trainees spend six weeks in class and go out in the field with team leaders for practical assignments, after which they graduate,” said Sam Adjei-Sah, the Director of Sales for Tigo.
Mr Adjei-Sah explained that every year millions of cedis is invested into the programme and the company is proud to have empowered over 5,000 freelancers since its inception.
According to him, freelancers are an important component in the company’s sales distribution network, and therefore critical to equip them with skills and maintain good working relationships with their team leaders.
He applauded the freelancers’ for their continued commitment in supporting Tigo’s business strategy and also for being great brand ambassadors in communities across the country.
