BEIGE Capital To Retrench Its Focus On Relationship Banking


BEIGE Capital Savings and Loans Company has organised a corporate team building event to encourage BEIGE Capital?s Amazing Team to retrench the company?s focus on Relationship Banking.

Beige-CapitalThe Team building event which was organised as part of BEIGE Capital?s 2015 strategic marketing approach is on the theme ?Stretching Our Limits to Excel?.

Mr. Michael Djanie, Lead, Brands and Marketing in a remark said attracting clients for business is not good enough but retaining them and establishing a trust-relationship is key to remaining in competition and staying ahead.

?We understand that every member of our team plays a key role to ensure that our clients receive good value in their relationship with us. For instance, a team member who does not jell well with others in the same team could be the hurdle in delivering a service with speed? he said.

?Our direction this year is simple Win-win Banking. And in doing so we understand that we have to build the right attitude amongst our team members. With the right attitude in approaching every client needs, we win and they also win? he added.

?We believe we have an Amazing Team and an Audacious Target to achieve hence the name of the event. Its purpose is to test how well our team work together especially to address Customer-centric issues that we face every day? he emphasised.

Mr. Richard Ahenkorah, Chief Business Officer revealed that the theme for the programme ?stretching our limit to excel? is the first of many others to follow on a quarterly basis.

He said the whole idea underlying the event is about teams winning. ?It is good to compete but the competition is out there and our role is to consistently work together to attract and retain clients? he said.

Abdul Razak Rafico Inusah, Head ? Retail Banking noted that the programme aligns with the direction of the company?s relationship banking and allows staff to get to know each other.

He said Preparedness is the magnet for opportunities ? when we are prepared we see more of opportunities in situations and others than the alleged downsides.

?Just as teams were not chosen by the members, we do not choose our work team mates; we have to work with who we are given or in the teams we are put in to succeed and this demands that we prepare ourselves at all times and be ready to work with members on our team? Mr. Inusah said.

It was a moment of excitement and the bonding activities achieved its aim. Team members had to depend on every team-member?s performance for an overall score. This maiden Amazing Team event was held at the Burma Camp Leisure Centre in Accra; for the Southern Sector and BEIGE Village for the Northern Sector.

Four Teams, the Lions, Rhinos, Bulls and Eagles identified with bank wide, across various departments and branches participated in the event. The essence was to have a sense of belonging regardless of where one stand stands in the bank.

The Lions, Rhinos, Bulls and Eagles competed against each other in servable bonding activities. The Rhinos were adjudged best in both Northern and Southern Sectors.

BEIGE Capital is a subsidiary of The BEIGE Group, an investment firm in Ghana with interests in the Banking & Finance, Real Estate, Logistics, Trade and Hospitality industries.

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