Ecobank Ghana has launched its dedicated Premier Banking Service with the aim to offer a personalised banking to suit individual life styles of its customers.
The Premier banking service would provide customers additional value beyond everyday banking, including access to a dedicated relationship manager to give a 24-hour, seven-days-a-week financial advisory service to customers and their families at home or in branch.
In this direction, Ecobank Ghana is rolling out a number of dedicated Premium Banking customer service lounges across the branch network.
Other services on offer to Premier Banking customers are a range of multi-currency savings and lending products with preferential rates, as well as exclusive platinum cards with full insurance protection.
Premier banking customers will also receive a range of exclusive lifestyle benefits, including preferential airline and hotel rates and unparalleled rewards from luxury retailers across the world.
In addition, Ecobank would provide a range of wealth management services, including portfolio management, investment advice and stockbroking services.
Speaking at a ceremony to unveil the new service in Accra, the Managing Director of Ecobank Ghana, Mr Sam Adjei, said Ecobank was constantly striving to create desirable banking products and services to exceed clients? expectations.
He said the latest service would provide tailored deposit, cash management and credit products and services customised to individual circumstances and needs and wealth goals, adding that with the launch the bank is setting the highest standard of of customer services in Ghana..
Mrs Mona Helen Quartey, the Deputy Minister of Finance, commended Ecobank?s board and management for recognising the business opportunity and successfully delivering such a step change in customer service.
?I encourage Ecobank to continue to leverage its leadership role, its ingenuity and its culture of excellence to the growth of the banking sector,? she said.
Sir Sam Jonah, in his key note address, lauded Ecobank?s initiative, saying convenience, personalisation and on-demand advice were critical considerations in catering for the needs of affluent banking customers.