Enterprise Life introduces two new products

Enterprise Life, one of the leading life insurance companies in the country has introduced two new products dubbed the Executive Plus Plan and the Living Plan Plus unto the insurance market.


According to the company, the two products have been designed to meet the needs of those in executive position and those within the middle class level. The products are similar in terms of what they offer.

Mr. Ben Birch-Mensah, Assistant General Manager in charge of special projects said the Enterprise Executive Plus Plan and Enterprise Living Plus Plan serve virtually the same purposes but the Executive plan is for persons such as managers, business owners, CEOs and others.

He explained that the executive plus covers death, disability, critical illness and among others. However, the policy holder can have access to a funeral cover up to GHc50,000 on the plan.

He mentioned that all these are optional covers individual can take. Apart from that the individual can also opt for investment plan which includes educational support and a retirement plan.

“A lot of things influenced our decision to design these products for the targeted clients. We took into consideration of how people will want to celebration their love ones,” he explained.

He further explained that while the Executive plan is given GHc50,000 for the optional benefits for funeral, the living plan is offering GHc20,000. “Where the Executive is also given GHc1,500 for hospitalization, the living is given half of that amount (GHc750) per a day. But there is a condition which says that you have to be hospitalized for at least three days or two nights to enjoy those benefits,” he added

Touching on the premium, Mr. Birch-Mensah said the premium will depend on the benefits the policy holder wants to have. “Sum assured you chose will determine the premium you are expected to pay and the premium is also influence by the client’s age,” he mentioned.

“We have made it flexible and for that matter there is no limit on the benefit. One can have a sum assured from GHc1 million and above,” he noted.

By: Fred Yaw Sarpong

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