Mrs. Agnes Essah displaying the new Malta Guinness new look at the event
Guinness Ghana Breweries Limited (GGBL) launched a fantastic new bottle for its premium malt drink, Malta Guinness, ?a Super Brand Award Winner? at the Independence Square on Saturday 1st December 2012.
To celebrate the launch of the new bottle in grand style, GGBL hosted an iconic event dubbed, ?Top of the World Celebration?, that saw performances by the internationally acclaimed hip hop artistes P-Square from Nigeria, Ghana?s fastest Rapper and BET award winner Sarkodie, as well as the King of Africa?s Dance Hall Samini, live in action.
Peter Ndegwa, Managing Director of GGBL said ?the fantastic new bottle for Malta Guinness is a direct response to calls from the modern and dynamic consumers of Malta Guinness Africa?s No. 1 malted non alcoholic drink and the most adored non alcoholic brand in Ghana, and as a business we deem it very important that we offer our consumers good quality products packaged in the most exciting and innovative way for maximum satisfaction?.
Malta Guinness is brewed, unlike some other Malt drinks that are blended. It is made from the finest ingredients carefully selected and processed to deliver that great tasting liquid that is a delight to many consumers.
Unveiling the new bottle, the Agnes Essah, Marketing Director, said: ?Malta Guinness has been part of our Ghanaian heritage for over 20 years. Since its launch in 1989, Malta Guinness has consistently satisfied consumers? demand for a quality malt drink, filled with goodness, energy and vitality.
She added that the new Malta Guinness bottle offered consumers 10 percent more of their rich tasting Malta Guinness at the same price. The new bottle is 330ml and the old is 300ml; and the recommended retail price still remains GH?1.40
She added, ?This memorable event is to celebrate and reward our loyal consumers and trade partners for making Malt Guinness the No. 1 non alcoholic malt drink?.
The new distinctive and contemporary Malta Guinness bottle still contains the same liquid that consumers have known and loved for years, packed with all the goodness, energy, and vitality.
