Six in 10 African creators earn under US$100 a month, and the Project Management Institute (PMI) has launched a free online course aimed at the business side.
The course is for founders, side hustle creators, solopreneurs and small teams, and PMI says no formal business or project management background is required. The timing matters for creators who have audiences but little income. The Africa Creator Economy Report 2.0, published by Communiqué and TM Global at the Africa Creators Summit in Lagos in January 2026, values the sector at about US$3 billion today and projects US$17.84 billion by 2030. Only 4.2 percent of the creators it surveyed have received institutional investment.
Brand sponsorships are the biggest earner, cited as the main income source by 28.3 percent of creators in the report. That arrangement carries a cash flow risk. A creator may have to pay an editor or hire equipment before a brand pays, and PMI says its modules on financial readiness and cash flow address that gap.
“These findings show why creators need support with the business behind their content,” said George Asamani, PMI’s regional managing director.
PMI says the course covers eight areas, including financial planning, organising and sequencing work, testing ideas with customers, measuring what sells and planning for growth. Learners get templates, reflection exercises, insights from experienced founders and AI prompts. The course takes about five hours and carries five professional development units, according to PMI’s course page.
PMI’s announcement also cites African Development Bank estimates that 10 to 12 million young Africans enter the labour market each year while only about three million formal jobs are created.
Entrepreneurs can enrol through PMI’s website.

