The number of Kenyans consuming red meat has reduced, a study has revealed.

The study that was conducted by the Kenya Markets Trust (KMT) finds out that while 67 percent of Kenyans preferred to eat red meat between July and November 2009, less than a quarter of the respondents preferred red meat over white meat in the same period of 2018.

“There has been a significant change in the quantities of meat consumed in the market,” Kamau Kuria, chief executive officer of KMT told journalists during a briefing in Nairobi.

Kuria attributed the decline in red meat consumption to the association of red meat with the high incidences of lifestyle diseases such as cancer.

He said that meat buyers in the country are keen on their health and often curious about use of drug residues, fear of lifestyle diseases, unhygienic handling of meat, meat from game animals, uninspected stolen animals and dead carcasses.

“Consumers often consider where they buy and the type of meat that they buy from the butcheries,” Kuria said, noting that the study finds that middle income earners often insist on purchasing quality meat.

The study that was conducted across Kenya further indicates that the country has a meat deficiency of 300,000 metric tons, a shortage that makes it hard to satisfy the Kenyan meat demands. Enditem


Send your news stories to [email protected] and via WhatsApp on +233 234-972-832 


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.